An interesting story by the "Collectors Weekly" about the lovely "feature matches" of the 1930's in the USA

Playing With Matches: Sexy, Silly 1930s Ads That Went Up in Smoke

"Smoking is growing more taboo in the United States now, but back in the 1930s, cigarettes were sexy. And where there was smoke, there were matches. At one point, nearly every business in the country, whether it was a national chain or a local Mom ‘n’ Pop, produced logoed matchbooks to help their customers fuel their nicotine habit—now known to be a deadly addiction...."

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Thanks to my friend Mike De Mondo who sent me this link.