A quote from the site
"The collecting of match-related items is a legitimate and widespread hobby known as phillumeny. I am not a collector myself, but the cuteness of these old Korean matchboxes was so overwhelming that I had to post about them. There used to be a considerable diversity of Korean matches manufacturers, with their total number exceeding 300 at one point. Each had their own designs and sometimes marketed different brands with different packagings. The market has been declining over the past few years, and the design of contemporary matchboxes has become a lot more bland."
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